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Football: The Impossible Collection

In this episode of Savoir-Faire, Alex, Prosper and Martine Assouline revisit Formula 1: The Impossible Collection and the year they spent creating a scent, sprayed by hand onto every copy, evoking the feeling of being on a racetrack. Prosper explains why he has always compared the maison to a racing team, where success is achieved by every persion working together with precision, and Martine recounts the hunt for the 100 hundred images that best represent the sport, and the pleasure of opening a book years after finishing it and still wanting to turn the page.

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