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Variant Title
$195.00
Bulova: A History Of Firsts
Bulova: A History Of Firsts
$195.00
Bulova: A History Of Firsts
Bulova: A History Of Firsts
$195.00

Bulova: A History Of Firsts

$195.00

Assouline

9781614286929

9781614286929

1650233999380

12 Images in Gallery
Description
Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable, though, is the seemingly limitless series of firsts that garland the company’s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks—“America runs on Bulova time,” as the old slogan went, and subsequently so does the world.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising journalist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.
Details
  • 176 pages
  • over 100 illustrations
  • English language
  • Released in April 2018
  • W 11 x L 13.89 x D 1.45
  • Hardcover in a luxury slipcase
  • ISBN: 9781614286929
  • 8.0 lb
About the Author
Aaron Sigmond is an award-winning publisher, editor and author of numerous books, including six on watches, who has written about timepieces and the watch industry for over a decade; he has worked on projects for Esquire, Playboy and Time Inc.; and was previously group luxury editor for Doubledown Media. He divides his time between New York City and Charleston, South Carolina.

Description

Details

About the Author

Press

Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable, though, is the seemingly limitless series of firsts that garland the company’s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks—“America runs on Bulova time,” as the old slogan went, and subsequently so does the world.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising journalist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.
  • 176 pages
  • over 100 illustrations
  • English language
  • Released in April 2018
  • W 11 x L 13.89 x D 1.45
  • Hardcover in a luxury slipcase
  • ISBN: 9781614286929
  • 8.0 lb
Aaron Sigmond is an award-winning publisher, editor and author of numerous books, including six on watches, who has written about timepieces and the watch industry for over a decade; he has worked on projects for Esquire, Playboy and Time Inc.; and was previously group luxury editor for Doubledown Media. He divides his time between New York City and Charleston, South Carolina.