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John Weich is a writer, editor, and creative director active across culture and commerce. He has held senior editorial positions at Wallpaper*, Dutch, and ArtReview magazines, and his work has appeared in, among other publications, The Guardian and The Toronto Globe & Mail. Weich has authored several books, including Storytelling on Steroids and Ballyhooman, and contributes as a writer, podcaster, and narrative consultant to established and emerging brands, including Feadship.