The July Culture Guide

From the shimmering shores of Lake Como to the ancient streets of Rome, July's summer cultural calendar unfolds like a masterpiece.

ASSOULINE Editors 4 Minute Read

Travel

Martine’s Book Club: Summer Edition

In this exclusive video, Culture Lounge editor-in-chief Martine Assouline shares her curated picks for a summer of inspired reading.

Caroline Tell 0 Minute Read

Culture

The Book Collector’s Riviera

Take a break from the sun to trace rare books and archival treasures along the Côte d’Azur, including stops in Nice, Antibes and Vence.

Caroline Tell 3 Minute Read

World of Assouline

Bringing Abu Dhabi Into the Spotlight at Maison Assouline

Guests gathered to celebrate the launch of Abu Dhabi Bright, the newest addition to Assouline’s Travel Series and a tribute to the United Arab Emirates' radiant capital.

Sofia Quintero 0 Minute Read

ASSOULINE RED

In 2024, to celebrate our 30th anniversary, we partnered with Pantone to create a rich, distinctive red, officially recognized by the world’s foremost authority on color as Assouline’s signature shade. This iconic red, central to the brand’s identity since 1994, stands as a symbol of our enduring legacy. With nearly 2,000 vibrant and sophisticated volumes published over three decades, the collaboration was a natural fit, grounded in a shared passion for design, storytelling, and visual impact. Drawing inspiration from Sennelier’s handmade red pastels and Mark Rothko’s bold use of color, we have long embraced this red as a mark of creativity, emotional depth, and the celebration of passion.

We work with Pantone every day, every cover that we design, every object that we review, the whole creativity of our team starts with opening a Pantone book.

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