Smiley: 50 Years of Good News
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- $60 USD
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For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the...
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Please email us at customerservice@assouline.com with your order number to begin the return process for an online order.
If you received a damaged item, please email us with your order number, a description of the damage and photos of the damage.
If you wish to return your order for any other reason, we allow exchanges for merchandise credit within 14 days of delivery. We do not allow refunds and the customer is responsible for the cost of return shipping. Please note that items must be returned in the same condition in which they were received, with all the original packaging. Exchanges and credit are applicable only at the original point of purchase. The Ultimate Tower, The Allure Bookstand, and vintage or third-party objects are final sale and not eligible for return or exchange.
Please email us at customerservice@assouline.com with your order number to begin the return process for an online order.
Franklin Loufrani is the President and Founder of The Smiley Company. He has spent over five decades working in journalism and senior positions within the licensing industry. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. On Saturday 1 January 1972, French newspaper France Soir printed Loufrani’s ‘good news’ campaign. He used the now-iconic Smiley to highlight feel-good news in a host of Europe’s leading newspapers. He called the design “Smiley” and launched The Smiley Company, a licensing company that became dedicated to spreading good news and happiness and positivity.
Nicolas Loufrani, Franklin Loufrani’s son, joined The Smiley Company in 1997 as the vice president of marketing, and has been the CEO since 2001. Prior to working in the family business, Nicolas had an impressive career in the high fashion working with Saville Row tailor, Ozwald Boateng. His knowledge on trends, cutting-edge design and the fast-evolving world of technology helped revolutionize The Smiley Brand. As part of many philanthropical initiatives spearheaded by Nicolas over the years, he launched Smiley Movement in 2018, a not-for-profit managed by The Smiley Company.
A good news journalist, writer and cultural curator, Australian-born Liam Aldous is based in Ibiza, Spain. Working as Monocle Magazine’s Spain correspondent since 2011, he also collaborates with high-end fashion house LOEWE for whom he has written books and directed films.
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Smiley: 50 Years of Good News
$60
Use your smile to change the world, but don’t let the world change your smile.
Page count
200 pages
Number of illustrations
over 200
Language
English
Released on
February 2022
Dimensions
W 7.5 x L 10.9 x D 1.2 in
Cover materials
Hardcover
ISBN
9781649800312
Weight
3.0 lb
Author
Liam Aldous
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one tree planted
Assouline supports One Tree Planted in its commitment to create a more sustainable world through reforestation. Since 2019, this partnership has contributed to global reforestation efforts, with the long-term goal of creating a sustainable cycle by sourcing paper from the trees planted.
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