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More than 165 years of innovation, adventure and a unique expression of Britishness come to life in Burberry, a richly illustrated volume filled with material from the Burberry archive and beyond. Five chapters, featuring 200 illustrations, depict Burberry’s evolution from a family-run company, founded in 1856, to a renowned global luxury brand in 2022.

Each chapter explores a range of notable events and the emblems for which Burberry is renowned. Think inspiring explorers, signature trench coats and a distinct British identity. Today, the trench and signature Check remain instantly recognizable house codes, elevated, reworked and reconstructed in every collection – but always emblematic of Burberry’s history, craftsmanship and enduring British style. This volume, from Assouline’s Legends Collection, is a must-have for anyone who appreciates the enduring British style and craftsmanship that has made Burberry a household name.


  • 252 pages
  • 200 illustrations
  • English language
  • Released in March 2023
  • W 11 x L 14 x D 1.8 in
  • Linen hardcover in linen slipcase
  • ISBN: 9781649801609
  • 7.94 lbs.


<p>Alexander Fury is a fashion journalist, author and critic. He is Fashion Features Director of <em>AnOther Magazine</em> and Men’s Critic for<em> Financial Times</em>. From 2016 to 2018 he was the first Chief Fashion Correspondent at <em>T: The New York Times Style Magazine</em>, and from 2013 to 2016 he was fashion editor of <em>The Independent, <em>i</em>, </em>and<em> <em>The Independent on Sunday&nbsp;</em></em>newspapers. In 2018, Fury received the Honorary Doctorate of Humane Letters from the Academy of Art University, San Francisco. His other books include<em> <em>Dior: Catwalk&nbsp;</em></em>(Thames and Hudson, 2017);<em><em> <em>Catwalking: Photographs by Chris Moore&nbsp;</em></em></em>(Laurence King, 2017);<em><em> <em>Dior by Gianfranco Ferré</em> </em></em>(Assouline, 2018);&nbsp;<em><em><em>Chanel: The Impossible Collection</em></em></em>&nbsp;(Assouline, 2019) and&nbsp;<em><em><em>Montblanc: Inspire Writing&nbsp;</em></em></em>(Assouline, 2021).</p>

See all books by Text by Alexander Fury


<p><a href="" target="_blank”>3 nye bøger, du skal glæde dig til at læse i juni, ELLE Online (Denmark), June 2023</a></p>

<p><a href="" target="_blank”>Guardians of the past: The importance of archive designs and heritage in charting the path to a brand’s success; By Gordon Ng, Vogue Online (Singapore), May 2023</a></p>

<p><a href="" target="_blank"> Burberry's Long History Is Immortalized in a New Book; By ISIAH MAGSINO, Town and Country Online (USA), March 2023</a></p>

<p><a href="" target="_blank"> Burberry | Η ιστορία του εμβληματικού οίκου στο νέο βιβλίο του Alexander Fury, Madame Figaro Online (Greece), April 2023</a></p>

<p><a href="" target="_blank"> A New Book Looks at 165 Years of Burberry; By Joanna Nikas, The Cut Online (USA), April 2023</a></p>

<p><a href="" target="_blank"> Burberry Celebrates Its Iconic Heritage With A New Novelty Book; By Stephanie DiGuiseppe, Haute Living Online (USA), April 2023</a></p>

<p><a href="" target="_blank"> A New Coffee Table Book Celebrates Heritage, Adventure and All Things British; By Victoria Pearson, The New York Times Style Mag Australia Online (Australia), April 2023</a></p>

<p><a href="" target="_blank"> 25 art books you have to own; By DOUGLAS GREENWOOD, i-D Online (UK), April 2023</a></p>

<p><a href="" target="_blank"> Burberry, anatomie d’un code vestimentaire; By Sophie Abriat, Le Monde Online (France), April 2023</a></p>

<p><a href=""> Burberry à l’honneur d'un beau livre aux éditions Assouline; By Amandine Richard, Vogue Online (France), March 2023</a></p>

Burberry is a story of creativity, exploration, innovation and community – all of which
continue to be at the heart of the brand. In unearthing a dormant treasure trove,
countless gold nuggets have been revealed. This book, the only one to be endorsed
by the brand in recent times, presents a panorama of the company’s extraordinary
heritage, which deserves to be widely celebrated. It’s the stuff of legends.

Carly Eck, Brand Curator, Archive, Burberry


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