On May 2, Alex Assouline feted the the newest Assouline boutique in Mexico City with a day of events at ARTZ Pedregal alongside top figures in the media industry, like Fernanda Sela of ELLE and Karina Gonzaléz Ulloa of Vogue Mexico. With over 60 guests in attendance, the morning began with one-on-one interviews, followed by media hours with press. To conclude the day, guests received fabulous gift bags with treasures that encapsulate Mexico’s capital city, and savored unique cocktails by Noble Tequila.