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What Alex Assouline is Gifting this Holiday Season

From sentimental treasures to luxurious essentials, Alex shares his thoughtfully curated holiday gift list, perfect for loved ones with diverse passions and tastes.

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Alex Assouline, President of Assouline, at his New York home in NoLita. Courtesy of Alex Assouline.

As we all rush to finish our last-minute holiday shopping, who better to advise than Alex Assouline? The President at Assouline is a tastemaker whose approach to gifting reflects the same refined sensibility he brings to the brand’s iconic titles. Whether he’s selecting a chic Smythson notebook for a writer friend or adding a touch of tradition with a bottle of Hibiki whiskey, Alex approaches the holiday season with a perfect blend of sentimentality and style. Here’s what he’s giving his loved ones this year.

For My Father Prosper

"My father and I have a tradition: we occasionally share a glass of Hibiki and talk about everything except work. It’s our way of reconnecting, and this bottle is a reminder of those moments.”

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For My Friend Alex

“My friend Alex is a gifted writer. A beautifully crafted Smythson notebook invites him to capture his ideas, elevating his writing ritual into something truly special.”

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For My Brother Sebastien

“Sebastien is always on the move, exploring new places. I’m hoping this suitcase reminds him that the door’s always open in New York—and that I’d love to see him more often.”

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For My Best Friend Yohann

“Yohann loves fine wine, and I love finding pieces that enhance his collection. This decanter will add a bit of ceremony to the next bottle we share.”

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For My Mother Martine

“She has long appreciated Dr. Barbara Sturm’s skincare. Introducing her to this new serum feels like a natural way to keep her routine fresh—something I know she’ll enjoy exploring.”

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For My Wife Solange

“Solange has a quiet, timeless sense of style. This jewellery box feels like a natural extension of her taste-- discreet, beautiful, and perfectly suited to her cherished pieces."

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For Myself

“Cooking helps me unwind, and I’m determined to improve my skills. Good tools make all the difference, and this casserole dish is a step toward making meals worth remembering.”

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Alex's Holiday Picks
New Arrival
The Classics Collection Air Jordan (Classic)
$123 USD
The Legends Collection Le Creuset: A Century of Colorful Cookware
$195 USD
Back in Stock
The Classics Collection African Adventures: The Greatest Safari on Earth
$120 USD
Special Edition
Special Editions Living with Chamberlain, Art in Residence (Special Edition)
$2,500 USD

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