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The Art of Welcome: Among the World's 50 Best

From Marrakech to Lake Como, these properties reflect Assouline’s shared devotion to artful living and the rare beauty of true craftsmanship.

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Photograph taken for André Paccard’s architect-decorator book Mamounia, Marrakech, Morocco, published in 1987.

True hospitality is an art form. One that shows itself in the perfection of a morning coffee, the intuitive understanding of unspoken needs, and the orchestration of extraordinary experiences. Assouline's partnerships span properties now recognized among The World's 50 Best Hotels, each one a master class in making guests welcomed and cared for.

Left: The Connaught in 2025, proudly part of Maybourne. Photo by Joanna Yee. Right: Architectural woodwork in the King’s Lodge. Courtesy of The Connaught.

The Connaught, London

A Mayfair institution where British heritage and modern refinement exist in perfect harmony. With its discreet entrance, impeccable service, and Michelin-starred restaurants, The Connaught embodies the art of understated luxury.

Left: Zitouni, La Mamounia’s iconic donkey. Courtesy of La Mamounia. Right: For a hundred years, La Mamounia has welcomed artists and artisans alike, offering guests the finest hospitality, rooted in Moroccan tradition and craftsmanship. Photo by Anson Smart.

La Mamounia, Marrakech

A legendary palace hotel where Moroccan tradition and contemporary elegance intertwine beneath the Atlas Mountains. With its lush gardens, intricate tilework, and a legacy of hosting royalty and artists, La Mamounia offers an enchanting immersion into the soul of Marrakech.

Left: The Cakes buffet. Right: The marina. Photos by Daria Reina.

Passalacqua, Lake Como

Nestled on the shores of Italy's most romantic lake, Passalacqua is an 18th-century villa where timeless elegance meets intimate luxury. With terraced gardens cascading to the water's edge and interiors that whisper of a storied past, this is a place where every moment feels like a privileged escape into la dolce vita.

Left: Cheval Blanc in Paris is part of the Art Deco La Samaritaine complex overlooking the Pont-Neuf. Photo by Mathilde Ganoux. Right: The lobby at Cheval Blanc Paris, designed by star architect Peter Marino. Photo by Anaïs Boileau.

Cheval Blanc, Paris

Overlooking the Seine with the Eiffel Tower as your backdrop, Cheval Blanc brings contemporary Parisian sophistication to new heights. This is where art deco glamour meets modern design, where Michelin-starred dining and a sublime spa create an urban sanctuary in the heart of the City of Light.

Photographed at twilight, the distinctive white façade of Raffles London at The OWO on Whitehall. Photo by Justin De Souza.

Raffles London at The OWO

Housed in the magnificent Old War Office building, this landmark property transforms a piece of British history into an extraordinary hotel experience. Behind its grand Whitehall façade lies a world of reimagined splendor, where heritage architecture meets impeccable modern luxury in one of London's most prestigious addresses.

The exterior of The Mark Hotel. Courtesy of The Mark.

The Mark, New York City 

Bold, stylish, and unapologetically New York, The Mark combines uptown elegance with downtown edge. From its iconic black-and-white striped awning to interiors by Jacques Grange, this Upper East Side gem delivers sophisticated glamour with a playful spirit that's quintessentially Manhattan. 

Raffles, Singapore

The grande dame of Southeast Asian hospitality, Raffles Singapore is where colonial elegance and tropical grace have welcomed discerning travelers since 1887.

These destinations, whether nestled along serene lakeshores or rising above vibrant cityscapes, share a singular devotion: transforming stays into stories guests will carry forever. Now, we invite you to experience them too.

Featured in The World's 50 Best Hotels
New Arrival
The Hospitality Collection The Connaught
$120 USD
Best Seller
The Hospitality Collection Passalacqua: A Love Letter to Lake Como
$120 USD
The Hospitality Collection Cheval Blanc
$120 USD
New Arrival
The Hospitality Collection La Mamounia Marrakech
$120 USD

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