Celebrating Gucci: The Art of Silk

In a stunning fusion of literary artistry and fashion, Assouline flagship boutiques transformed into botanical wonderlands this week, channeling the iconic Gucci blossoms featured in their latest collaboration with Assouline: Gucci The Art of Silk. The two joined forces and hosted a series of elegant soirée, drawing fashion insiders, guests, and friends, to celebrate in environments where literature and luxury fashion seamlessly intertwined. 

The celebrations began on May 4th at Maison Assouline Riyadh, nestled in the cultural jewel of Bujairi Terrace. Against the backdrop of Saudi Arabia's evening air, distinguished guests gathered for an intimate dinner on the terrace, where meticulously crafted floral arrangements echoed the visual language of the new book. The dining experience was elevated by the delicate piano compositions of local artist Eman Gusti. 

London's turn came on May 7th, with Maison Assouline hosting an elegant evening affair. The celebrated boutique showcased the new volume prominently throughout its space, allowing guests to explore its artful pages while enjoying signature cocktails from the renowned Swans Bar—each sip a perfect complement to the literary and fashion worlds colliding.