New Release
Kiss the Past Hello
100 Years of the Coca-Cola Bottle
Foreword by Stephen Bayley
One of the most famous and unmistakable shapes in the world since its introduction in 1915, the Coca-Cola bottle is an influential symbol of design, art, and culture. Identified by its iconic contour fluted lines and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated and revered in such mediums as art, music and advertising. From representations as a symbol of mass culture expressed by greats like Andy Warhol and Clive Barker to serving as a reference point for industry influencers such as Volkswagen who compared the shape of the Beetle to the bottle, the Coca-Cola bottle has been a benchmark for the past hundred years. What began as a design brief: to create a bottle that could be identified in the dark or lying broken on the ground, today is one of the most recognized packages on the planet. Published on the occasion of the bottle’s centennial, Kiss the Past Hello is a vibrant collection of images and art celebrating the Coca-Cola bottle not only as an icon of design but as a symbol of optimism, happiness, and the shared moments in our lives.
With essays by Stephen Bayley, Ted Ryan, and James Sommerville
ISBN: 9781614284437
8.5 x 12 in – 21 x 30 cm
144 pages
About The Author
Stephen Bayley is an author, critic, columnist, consultant, broadcaster, debater and curator. His best-selling books and award-winning journalism have, over the past thirty years, changed the way the world thinks about design. He is a contributing editor of GQ and Management Today and writes for a wide range of international publications. His most recent book is Ugly: The Aesthetics Of Everything (2012).

Urban Agenda Magazine "Kiss The Past Hello: 100 Years of The Coca-Cola Bottle"

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Whudat, "David LaChappelle x Coca-Cola: Together – Celebrating 100 years of the Coca-Cola bottle #meineCoke," April 17th 2015

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