{"product_id":"vespa","title":"Vespa","description":"\u003cdiv class=\"OutlineElement Ltr SCXW255038768 BCX4\"\u003e\n\u003cp lang=\"EN-US\" class=\"Paragraph SCXW255038768 BCX4\"\u003e\u003cspan class=\"TextRun SCXW255038768 BCX4\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed GrammarErrorHighlight SCXW255038768 BCX4\"\u003eFirst\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e you hear it: a soft buzz cutting through the street. Then you see it, and just like that, it is gone. At eighty years old, the Vespa \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003eremains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e one of the most electrifying icons ever to grace the open road, and now, for the first time, Assouline captures its singular spirit in a volume worthy of its legend.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335559738\":240,\"335559739\":240}' class=\"EOP Selected SCXW255038768 BCX4\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW255038768 BCX4\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003eStructured thematically rather than chronologically, this book traces the evolution of a brand that has never lost its essence, exploring Vespa's deep roots in Italian culture, its prominence across subcultures, its enduring relationship with fashion, film, and sport, and its remarkable ability to feel like a personal accessory as much as a vehicle. Rare archival material including vintage brochures, original global advertisements, and historic calendars drawn from the Vespa archive brings each chapter to vivid life.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335559738\":240,\"335559739\":240}' class=\"EOP Selected SCXW255038768 BCX4\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW255038768 BCX4\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003eWritten by Michael Köckritz, award-winning publisher and editor in chief behind some of the world's most celebrated design and lifestyle publications, this is not a technical manual or a collector's catalogue. It is a cultural portrait.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335559738\":240,\"335559739\":240}' class=\"EOP Selected SCXW255038768 BCX4\"\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW255038768 BCX4\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003eFor the free-spirited, \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW255038768 BCX4\"\u003ethe adventurous\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e, and those who understand that the most iconic things in life are never merely functional\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e. This\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e book\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e can be\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e paired with\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e the Assouline\u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW255038768 BCX4\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW255038768 BCX4\"\u003eexclusiv\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003ee \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003eVespa \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003ehelmet\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW255038768 BCX4\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":1,\"335551620\":1,\"335559738\":240,\"335559739\":240}' class=\"EOP Selected SCXW255038768 BCX4\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ASSOULINE","offers":[{"title":"Default Title","offer_id":42774987014228,"sku":"9781649806390","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2131\/2399\/files\/VESPA_Classic001.jpg?v=1778698407","url":"https:\/\/www.assouline.com\/products\/vespa","provider":"ASSOULINE","version":"1.0","type":"link"}