Product is from the following collection: The Icons Collection

Smiley: 50 Years of Good News

Regular price
$60

ADD SIGNATURE GIFT WRAPPING AND BAG

Make your gift memorable (+$8)

Learn more
Add gift wrap

For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a...

Read more

Franklin Loufrani is the President and Founder of The Smiley Company. He has spent over five decades working in journalism and senior positions within the licensing industry. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. On Saturday 1 January 1972, French newspaper France Soir printed Loufrani’s ‘good news’ campaign. He used the now-iconic Smiley to highlight feel-good news in a host of Europe’s leading newspapers. He called the design “Smiley” and launched The Smiley Company, a licensing company that became dedicated to spreading good news and happiness and positivity.

Nicolas Loufrani, Franklin Loufrani’s son, joined The Smiley Company in 1997 as the vice president of marketing, and has been the CEO since 2001. Prior to working in the family business, Nicolas had an impressive career in the high fashion working with Saville Row tailor, Ozwald Boateng. His knowledge on trends, cutting-edge design and the fast-evolving world of technology helped revolutionize The Smiley Brand. As part of many philanthropical initiatives spearheaded by Nicolas over the years, he launched Smiley Movement in 2018, a not-for-profit managed by The Smiley Company.

A good news journalist, writer and cultural curator, Australian-born Liam Aldous is based in Ibiza, Spain. Working as Monocle Magazine’s Spain correspondent since 2011, he also collaborates with high-end fashion house LOEWE for whom he has written books and directed films.

The Icons Collection

Smiley: 50 Years of Good News

$60

Use your smile to change the world, but don’t let the world change your smile.

Show more

Page count

200 pages

Number of illustrations

over 200

Language

English

Released on

February 2022

Dimensions

W 7.5 x L 10.9 x D 1.2 in

Cover materials

Hardcover

ISBN

9781649800312

Weight

3.0 lb

Liam Aldous

in partnership with
one tree planted

Since 2019, Assouline has partnered with the non-profit organization One Tree Planted in their joint mission to create a more sustainable world. Through this partnership, Assouline plants one tree for every book sold. Once these trees reach maturity, Assouline aims to create a sustainable cycle by sourcing paper from the trees it has planted.

Learn more
Standard Gift Wrapping

Assouline signature gift wrapping is available. When this option is selected, books are wrapped in a special white matte gift wrapping paper – sourced specifically by the Assouline family for an authentic approach and sealed with the brand’s signature red wax seal for the final touch of luxury.

THE ART OF LUXURY BOOKMAKING

Since its beginnings in 1994, Assouline has been dedicated to creating books that are as informational as they are beautiful works of art. The respect for the product and the process of creation is evident in every facet – the traditional technique of hand-binding covers, the imagery that transports the reader to another place and time, the luxurious thickness of each page.

Learn More

A BOOKSTAND

Coupling an effortless assembly with the ability to showcase every collection from Icons to Ultimates, the Assouline A Bookstand is as elegant as the titles it holds. Designed by Alex Assouline, the luxe stand, with an engraved Assouline A logo centered on both panels, comes in black, red, or clear acrylic.

Learn More