This book celebrates sixty years of a Made in Canada success story created at both Poles, on top of Everest, in icy urban canyons and on the catwalks of Tokyo, Paris and New York. Canada Goose is a brand that defies genres. It is an icon of adventure tested in the most extreme elements on Earth; it lives at the intersection of luxury and functionality. It is the essence of “True North”—which is as much a state of mind as it is a place. It is as much a feeling as it is shifting ice, hard rock, cold wind and sea. It’s a world of intense purity. Where polar bears can pick up scent kilometers away. There is magic in this cold. For sixty years it’s been guiding everything Canada Goose does.
Started in 1957 by Sam Tick as Metro Sportswear Ltd., the Canada Goose story began with functional, quality outerwear designed to protect police and military forces. These real-world credentials earned in some of the most demanding conditions anywhere has made Canada Goose parkas trusted around the world by city dwellers, film crews, celebrities, and adventurers alike.
The pages of this book unveil what has become more of a movement than a brand, from its origins in the “True North” to the Goose People, the true users who share their personal stories and meaningful connections to Canada Goose. Finally, the brand collaborations with such names as Vetements, Opening Ceremony, digital artist eepmon, and Drake’s OVO, each of which has contributed in pushing the label into new areas of fashion, art, and design.
Today, Canada Goose is led by Tick’s grandson, Dani Reiss, who is determined to continue in his grandfather’s footsteps and export the brand of Canada around the world.