Magnificently illustrated, including several never-before-seen images, this new Mémoire volume recounts the prestigious brand’s story as it continues to create new designs while remaining faithful to its original spirit of elegance and sophistication. From the invention of the Mystery Setting to the creation of the Minaudière, from the Zip necklace to the Cadenas timepiece, the journey is dazzling. The mere mention of the name Van Cleef & Arpels signifies beauty, excellence, and mystique. It is one of the few brands that has an immediate and undeniable power to fascinate, a quality earned with over a century of unyielding devotion to the highest standards of haute jewelry. Van Cleef & Arpels deftly combines glamour with nature and sophistication with simplicityjust like the women who choose it.